Life OK beats Colors on TAM chart

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Week 22nd, which ended on 31 May 2014 brought a big surprise as Life OK pushed Colors and has bagged the third position in TAM ratings.


TAM RATINGS: TVM(TRP) & GVT(GRP) Ratings 2014- Week 21

Star Plus remained on top with 655 million GVMs, down from 699 million in the trailing week.

Zee TV was No. 2 with 400 million, up from 387 million.

Life OK, which is the second Hindi general entertainment channel (GEC) from Star India stable is at 3rd position. Life Ok added 33 million GVMs (Gross Television Viewership in Million) to end the week with 365 million.

Colors ranks four with 347 million GVTs, down from 360 million GVTs. Sony at 5th position, witnessed a huge hike in its viewership and reported 340 million GVTs, up from 313 million GVTs. Sab remains at number six with 256 million GVTs, down from 267 million GVTs.

GVT of Channels (week 22, 2014)

• Star Plus:655(699)
• Zee TV:400(387)
• Life OK:365(333)
• Colors TV:347(360)
• Sony:340(313)
• Sab TV:256(267)

-K Himaanshu Shukla...

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